Toothpaste Research Proposal

DENTALCARE WHITENING TOOTH GEL RESEARCH PROPOSAL Table of contents: Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 Five The Pre-launch research is an important tool to manage and understand the impact of the market environment and the various other factors that decide the future of the product.When a product is launched, a research or analysis is required regarding the product functionality so as to estimate the benefits from the product and its attraction towards the consumer class or end users. A Product launch may prove a failure without any appropriate research or Pre-Product analysis. The following proposal is based on the research methodology implemented during the research proposal of a Tooth Gel. The current discussion will involve the describing of the various features and qualities of the Whitening Tooth Gel and also how to introduce the software in the competitive Oral Care market.We will al so discuss ways and measures that are taken to assure that the product reaches to every individual and they are benefitted with the product’s usage thereby bringing profits and goodwill to the organization. To summarize, the aim of this research proposal is to understand the market policy and strategy upon introduction of a new product. FIVE YEAR PLAN This Five year plan has been created by the founders of DENTALCARE to ensure a constant funding towards growth and to inform the employees of the company’s current status and direction.DENTALCARE with their CEO Mark Scott and the Marketing Director Thomas Lube is a new organization with high potential of providing exceptionally good products to its consumers and to capture on a big market share in the coming 5 years. They plan to start it with by introducing the product to the classes and then gradually reaching to the masses. The marketing environment has been very receptive to the firm’s great quality Tooth Gel a nd observing that, the firm can increase the promotion, distribution and production of its product in the coming years.DENTALCARE was founded by its two partners, Mr Mark Scott and Mr Thomas Lube around a year ago. Since then, both of the entrepreneurs have been studying and closely following the Oral Care market to understand the business strategies being implemented currently. They have also been keeping a close observation on the consumer behaviour towards a product and its changing approach on when and why to switch over to a different brand. Over the last few months, they have been working together to discover the ultimate Tooth Gel which will comply to the consumer expectations in every term i. e. uality, pricing and overall satisfaction. At present, Mr Mark Scott handles the position of the Chief Executive officer (CEO) and handles all the operations including R and D and Manufacturing whereas Mr Thomas Lube is the Marketing Director handling the Pre Product Projection in the market and Customer experience. Together they have come up with a new Tooth Gel called Whitening Tooth Gel and are ready to launch it in the Toothpaste/Gel market. DENTALCARE’s Whitening Tooth Gel comprises of 100% pure natural ingredients to provide complete Oral satisfaction and is an All-in-One solution to all the Dental and Oral problems.Major functions of this Tooth Gel are to prevent cavities, remove plaque and stains, fight against oral germs, strengthen enamel and teeth, prevent tartar, and provide long lasting fresh breath and much more. Ingredients like clove oil and mint give a really nice after brush experience that lasts longer. Moreover, the makers of this tooth gel have advised that the regular usage of this gel will reduce down the tooth decay by 65% in all age groups. The company has a dream to capture a big chunk of Oral Care Market share by introducing the product to both the classes and the masses.They aim for the product to be affordable by every individ ual and based on this expectation, their management have created a Plan that highlights their expected growth and sales number for the next 5 years. They do plan to introduce further new products once they have the consumer attention focused to their product. Below is their expected first Year revenue for their product Whitening Tooth Gel: Year One Expected Inputs|   | |   | 1. Expected Year One Revenue |   | | Whitening Tooth Gel| Annual revenue | AUD 300,000| |   | Total year one (noninterest) revenue| AUD 300,000|   | 2. Credit Loss Provision probability| 2%| |   | 3. Annual Taxation Rate| 24%| |   | Expected Growth Rate for the first 5 years: 3-7% UNDERSTANDING ISSUES This Tooth Gel research is based on a series of methods for conducting research in the corporate world. The Tooth Gel and Toothpaste market is captivated by various brands and their own mission statements. Famous brands among the consumers like Colgate, Oral-B, etc have a captivating hold on market du e to their own market strategy. Therefore, majority of them are successful to qualify the requirements of the customers.Whitening Tooth Gel has a strong focus on its objectives with those of its trade partners in an appropriate manner to maintain a healthy relationship. The Organization understands that the good results are produced when the process is rightly followed. Whitening Tooth Gel has also developed its company’s ethics and principle that relate to their consumer class. These guidelines provide a great impact in meeting business targets and is committed to its values thereby upholding its highest standards in maintaining customer relations.Whitening Tooth Gel is a new product by DENTALCARE in the current market. Hence the concern is that will a new product be able to grow and capture a significant share in the Oral Care Market. With proven results from pre-launch analysis, will it be easy enough capture the market once the results are seen on a real time basis i. e. response from the consumers. The company may emphasise on marketing research and analysis as to understand the consumer viewpoint on their buying strategy and behaviour towards a new consumer product. VALIDATING THE PROPOSED RESEARCHThe first question that arises is that how will a consumer respond to a new brand of an existing commodity in the market? When it comes to the purchasing, consumers often have an organized approach in what and when to buy. The company must come up with an innovative and almost perfect idea to strategize the marketing research when there are quite a few brands available in the similar product category. A thorough understanding of the consumer buying power and strategy is essential before launching the product. Thus the first task is to divert the consumer attention towards the product by advertising and promotional campaigning.Simultaneous emphasis has to be given to the consumer’s interest, requirements and their expectations from the product. Her e we see the implication of the Market research theory. Once sparked, the interest can lead to the beginning of a new relationship between the consumer and the company which becomes product driven. Once the decision is made by the consumer, it becomes a big responsibility of the manufacturing and research unit of the organization on keep up to the consumer’s expectations and sustains the consistency in delivering the best.The product distribution should be as good as its promotion and the product should be readily available to every individual. Product awareness is within the hands of the marketing and research procedures and largely contributes in providing the products to the majority of the masses. The consumers are not tied up with any contract with a certain brand. They stick to it as long as the brand sticks to its commitment. It’s easier to create a consumer relationship compared to maintaining it in future. RESEARCH METHODOLOGY AND DESIGNThis Methodology proced ure includes various sub categories such as phases, methods, technique task and tools. These sub-categories will highlight the following ways: * To introduce the new product in the existing market * To analyse and develop on the principles of methods and * To successfully validate it i. e. both scientifically and systematically. We followed Descriptive research process to analyse and understand the idea about the research proposal. The results however may vary depending upon a number of economical and ethical factors. The process helps a lot in enhancing the consumer feedback.Qualitative techniques can be performed on the selection of one brand over the other to obtain certain parameters which are of utmost importance in deciding for a Tooth Gel brand. Each key point can be utilized for further development of surveys. The research would most likely be a Brand equity research or Buyer behaviour research. Listed below are a few key questions to understand a consumer’s behaviour towards a newly launched product:. Questionnaire: 1) What Age group do you fall in? 2) Do you brush your teeth twice a day? 3) Are you branding conscious when it comes to buying? ) Why did you prefer Whitening Tooth Gel? 5) Are you satisfied with the product pricing when compared to the results produced? 6) Is there any room for improving the product thereby improving consumer experience? Listed below is the data of a few Blacktown residents who took part in the Sample survey by using Whitening Tooth Gel sample packs offered by DENTALCARE: Sample Frame: Residents of Blacktown NSW Sample Unit : Age Group 21-40 years Sample Size : 50 feedbacks Time Frame : 3-4 weeks Sampling Method: Random Survey. CONCLUSIONThe pre-launch analysis/research immensely contributed to understand the buying behaviour of consumer for their Toothpaste/Gel brands and also helped in understanding about the awareness among people on Oral health. Oral care is one of the most important factor in maintaining over all body health and people are very much aware about their product selection criteria. Different Toothpaste/Gel companies have a focus on the consumer class, their buying capability and their attitude towards preferring a Toothpaste/Gel brand over another and are working harder and smarter to attract more consumers by coming up with more improvements and innovation.The Pre Launch understanding of the Oral care market and the products available is the key result extracted from this research. This research has enabled the company to identify the key areas where the customer would focus when it comes to switching over to a new brand. This nature of customer shall help a lot for our Tooth Gel as Whitening Tooth Gel possesses all the qualities which customer want and is a perfect remedy for all kinds of dental issues. Simultaneously, Advertisements and Campaigning can be done in order to promote the product sales and inturn receiving better consumer experience.Since Dental awareness play s a vital role in overall fitness of human body, free dental check up camps and concessional services to elderly people can actually divert consumer attention towards a product that has already proven its worth on a real time experience. This will help in maintaining a healthy and long term relationship between an organization and the consumer class. References: 1) Australian Bureau of Statistics, viewed on 24th Nov 2012 : http://www. abs. gov. au/ 2) Toothpaste/ Gel, viewed on 24nd Nov 2012 http://www. herbalTooth Gel. et/ 3) Marketing Strategy Material, viewed on 24nd Nov 2012 http://futureobservatory. dyndns. org/2012. htm 4) QUCK MBA, viewed on 25th Nov 2012 http://www. quickmba. com/marketing/research/qdesign/ 5) StudyMode,viewedon2ndoct2012 http://www. studymode. com/essays/Tooth Gel-Marketing-Research-Proposal-800471. html? topic 6) Zeithaml, V. A. (1988): Consumer Perceptions of Pricing, Quality, and Value: Journal of Marketing, 52 (3) 7) Five Year Sample Marketing Plan refe rence from: www. iowacentral. edu/business/BCD/contests/MarketingPlan. doc

Marriage vs. cohabitation

Marriage is the foundation of family formation in most contemporary societies. It is a contract arrangement that is binding and legally recognized. Cohabitation on the other hand, mimics the structure of a marriage with the exception of legal impediments. In some countries common law relationships are recognized, complete with the legal ramifications in the event of dissolution. However, some societies are hesitant to accord due recognition for cohabitation arrangements for fear that it would undermine the institution of marriage. Studies Conducted In many social researches conducted on relationships, it was found that more couples are resorting to cohabitation arrangements in recent years. In the United States, an increase from 10 percent to 56 percent was noted favoring cohabitation over marriage. The statistics compared was between 1974 and 1994. (The verdict on Cohabitation vs. marriage, 2001) There are many reasons why couples opt for cohabitation arrangements over marriage. First, it is easier to enter into and dissolve. Second, it proposes a more liberated approach to the partnership. It is perceived to endorse a â€Å"freer lifestyle.† (Ambert, 2005, p6) Third, couples cohabiting are not pressured to stay together. Finally, cohabitation is contracted for economic reasons. Comparison Comparing marriage and cohabitation, the question of commitment is most malleable in cohabitation. Although the social structure of both appeared to be the same, it is in the philosophical approach where they differ. The â€Å"freer lifestyle† of cohabitation arrangements raises the questions of fidelity on both partners. The couple is less secure compared to married couples. Exclusivity in this case is missing in cohabitation arrangements. Legality of Marriage Marriage as a legally recognized institution is a binding contract. Once entered into, the couple is expected to fulfill obligations such as financial, child-rearing responsibilities, commitment to care for each other â€Å"in sickness or in health, till death do us part†. Marriage has a sense of permanency compared to the transient nature of cohabitation. In case a marriage is dissolved, appropriate legal measures are applied. The wife can demand from the husband legally for child support and indemnity when the law finds it appropriate. While marriage and cohabitation are generally accepted in society, many would still favor that the relationship be legally recognized. In more conservative societies, cohabitation is an aberration and couples are pressured into legalizing the union. Marriage involves formal ceremonies and social recognition while cohabitation does not. Consequences of Cohabitation In the aspect of dissolution of unions, cohabiting couples are more likely to separate than married couples. In the event cohabitation progresses into a marriage, the dissolution of the union is attributed to the permissive nature of cohabitation. The same attitude is carried into the legalized relationship thus insecurity, commitment and fidelity affects the relationship. Cohabiting couples favor divorce a solution to marital conflicts when compared to married couples. Economic Issues Economically, married couples are better off compared to non-married ones. The nature of marriage unifies the financial resources of the couple while for cohabiting couple autonomy is still expected. Financial spending and planning decisions in married couples are combined efforts while that provision is missing in cohabiting couples. Conclusion In essence, both married and cohabiting couples follow the same social structure except cohabitation does not carry the legal impediments of a marriage. Social acceptability of cohabitation remains mixed as conservative societies still frown on the arrangement for moral and legal grounds. Most would still encourage cohabiting couples to legalize their relationship. While autonomous and liberal philosophies accentuate cohabitation arrangements, they are not enough to prevent dissolution and solve problems that are outcomes of the arrangement. The legally binding nature of marriage deters couples from ending the union because of selfish and whimsical motives. The legal recognition ensures that the social foundation of family remains intact. References Ambert, A. (2005). Cohabitation and marriage: How are they related? The Vanier Institute of the Family. Retrieved 30 May 2007 The verdict on Cohabitation vs. marriage (2001) Retrieved 30 May 2007 Related essay: â€Å"My Ideal Wife†

Drug Plan Essay Example | Topics and Well Written Essays - 250 words

Drug Plan - Essay Example There would remain many essential aspects to consider, when addressing the issue of the drug problem nationwide, with prevention being one of the stronger factors. Prevention sought through the treatment of offenders and the increased awareness within the community bodies, of the real dangers that exist within the world of drug exposure. As it would come to the military, most notably the National Guard, those resources would best be suited through placement at the borders. Another monetary option would be the providing of foreign aid to the farmers in the regions of South America and Mexico, so they wouldn't feel as compelled to grow the crops and still would be able to earn something even closer to being considered as being a living wage that they could support their families on. Diverting a substantial portion of the budget available to a measure such as this, along with the usage of the military arm of the government, would be a step toward the opportunity of being able to curb the drug supply at the source. According to the United States Drug Enforcement Agency (2009), "The Trafficking and abuse of illicit drugs inflict tremendous harm upon individuals, families, and communities throughout the country," (National Drug Threat Summary, para. 1).

Inprovement science Article Example | Topics and Well Written Essays - 500 words

Inprovement science - Article Example iplinary team at Pacific Oaks Hospital has noted a rise in pressure ulcer rates and considered setting up strategies to decrease the pressure ulcer rates. Several models have been developed to improve the quality of human health (Sadeghi, Barzi, Mikhail & Shabot, 2013). Among the various models developed include the Public Heath Model and the Model for Improvement. The purpose for this project is to evaluate the Public Health Model and the Model for Improvement to assess how they can aid in decreasing the pressure ulcer rates. The public health care model is among the most important models ever developed. The model incorporates a variety of prevention and care strategies. Gilbert (2011) states that the model focuses on the causes of disease, socio-cultural and economic factors that might interrupt the quality of healthcare services. The model is characterized by unique elements such as leadership, surveillance, and partnerships. The model can be adopted to improve the quality of service and welfare of people suffering from pressure ulcer disease. Actually, the model can be employed in developing effective prevention, rehabilitation, and palliative care strategies at different stages of disease development. For instance, surveillance can enhance timely detection of the diseases. As a result, prevention schemes will be established on time and, therefore, reduce the identified pressure ulcer rates. The model emphasis on teamwork and strategic performance. However, the model directs that the size and nature of the team should be determined by the needs and nature of the organization. The model explains that it is important to set goals that the improvement strategy intends to achieve. According to Hickey & Brosnan (2012), setting of goals gives the team a roadmap of whatever it intends to achieve. The model reflects on the importance of establishing measures and selecting changes. In essence, establishing measures aids in assessing whether adoption of a specific

Your Are An Enterpreneur Assignment Example | Topics and Well Written Essays - 2000 words

Your Are An Enterpreneur - Assignment Example Although the beverage industry has remained considerably competitive due to a range of retailers offering beverages brands and products, still there is a market capacity to entertain new retailers in the industry. Additionally, the business would provide a physical space where customers can sit and enjoy drinking different beverages. Although the main objective would be to work as a retailer, however it would also be a way to increase sale by offering congenial environment to the customers. As a result, the ultimate objective would be to enhance the sale of products. Business Product and Staffing Plan The entrepreneur intends to make contractual agreements with the big names in the industry. The companies such as Coca-Cola, Pepsi and other leading companies would be reached. In the agreements, retailer margin, transport of products, loss in transit, bulk purchase discounts and other important factors shall be included. However, before going to finalize agreements, the entrepreneur in tends to research the existing policies and interaction between these companies with the existing retailers. For this purpose, both online and offline resources would be used to gather the relevant information. The entrepreneur intends to hire three full time assistants serving to customers. These assistants would be required to guide customers, provide information and assist them with any other requirements needed by the customers. The reason behind hiring three assistants is to facilitate customers. This facilitation enhances a possibility of customer loyalty. One assistant would work as Account Assistant, maintaining chart of accounts on daily, weekly, monthly, semi-annually and yearly basis. Subsequently, this would generate an un-interrupted flow of customers and revenue would be keep coming. Additionally, the business plan would be modified based on certain achievements. For example, within six months, if the budgeted sale is achieved, the initial outlay would experience addit ional investment of $ 50,000. With this plan, two additional employees would be hired; one would be required to work as store assistant maintaining inventory records and allowing and receiving the subsequent shipments. The other employee would be hired to work along with the retail staff in assisting and entertaining customers. Business benefits Preserved Profit Margin In the retail business, profit margin is always preserved. The producers in association with the relevant regulatory authorities determine and implement pricing strategy from the point of producer to the point of retailer. In this price determination and implementation strategy, profit margin of retailers is always taken into account and is enforced before going to commence receiving orders and delivering shipments to retailers. Minimized Storage Loss Generally, retailers do not experience a substantial storage loss of beverages. As the retailers do not produce beverages and the producers mostly produce and store thei r beverages, the retailers remain in a position to protect themselves from facing any substantial storage loss, which may be caused by manufacturing date expiry, loss caused by insufficient storage facilities and other unknown related factors. Generally, the retailers do not order bulk supplies of beverages in order to avoid facing any loss may be caused by storage conditions. By doing so, the retailers minimize the chances of facing storage losses. Reduced Cost of Production Loss caused by pilferage, date expiry and transportation cost increases cost of production. However, the retailers decrease their cost of production by reducing

Fundamentals of finance Essay Example | Topics and Well Written Essays - 2000 words - 1

Fundamentals of finance - Essay Example Among other channels that ITV Plc owns include ITV2 that was formed in 1998, ITV3 that was formed in 2004, ITV4 that was formed in 2005, and CITV launched in 2006. ITV Plc has continued to grow. It acquired Friends Reunited in 2005 and 2007 saw two more acquisitions which were 12 yard, previously independent producers and Jaffe entertainment LLC, in which it took a controlling stake. Not every business for ITV Plc were acquisitions, in 2010 it sold some stake for $50 million in Screenvision and in 2011, ITV PLC acquired Channel Television and launched ITV1+1 (ITV PLC). ITV Plc has two major products ran in broadcasting and production. Broadcasting is done through a series of ITV channels that include ITV1-4, CITV, and Freeview while online service is provided by itv.com. These generate revenues through advertisement and viewer competitions. Production involves ITV studios which offer production operations, international distribution, and entertainment among others. ITV studios also g enerate programmes viewed through ITV channels (ITV PLC). WPP PLC Wire and Plastic Products (WPP) Plc is one of the biggest advertising companies as measured by revenue and with presence in 108 countries. It started in 1971 solely to produce wire shopping baskets. The company was renamed WPP Group upon the entry of Martin Sorrell as the Chief Executive Officer (CEO) in 1985 after purchasing some state in the company. Sorrell put structures in place that were geared towards market leadership. Subsequently WPP Plc acquired many marketing services companies not only in UK but also in US. In 1987 alone, it acquired three companies, that is, J. Walter Thompson, Hill and Knowlton that was a public relations firm, and MRB Group which was a market research company (WPP PLC). Its fast growth saw it listed on NASDAQ in 1988 and this prompted its entry into US where it persisted with its acquisition of marketing services companies. In 1992, it was named the best agency group in the world by Ad vertising Age, a magazine that is market and media oriented, after acquiring The Oglivy Group together with its advertisement and public relations agencies. The same year saw a launch of CommonHealth that became a specialist in healthcare communication (WPP PLC). In 1995, WPP Plc ventured further into research an established Kantar, a company that steered research interests of the group. The group’s entry into Asia was seen in 1997 when it launched Mindshare, a company that offered the media planning, research, and buying options. It was then listed in London stock exchange (LSE) in 1998 following its formation of an alliance with Japan’s third biggest advertising agency, Asatsu-DK. Its acquisitions did not end there. In 1999 it bought Lambie-Nairn which specialised in corporate identity and Prism Group, a marketing company with big interest in sports. What followed in 2000 was the largest acquisition in the group’s history. Young and Rubicam Group with all its agencies and presence in many countries became part of WPP Plc. Other acquisitions included Cordiant Communications Group, Grey Global Group in 2005, TNS in 2008 (WPP PLC). WPP Plc proud itself in the research and advertisement arena with many awards that include Cannes International Advertising Festival awards, best in employing a number of digital staff by RECMA, 41st position out of 500 by Newsweek Green rankings in 2011, most effective company

Health, Safety and Welfare for Construction and the Built Environment Essay - 1

Health, Safety and Welfare for Construction and the Built Environment - Assignment 2 - Essay Example We also use data for the department of labour to ascertain if certain types of identified risks are preventable as well as their chances of recurrence. When we have compiled the information about probable chances of hazards at the construction site, a decision is made based on this particular information. We also analyse the statistics of similar hazards identified or that have occurred in other construction sites in order to come up with effective solutions to prevent them. The diagram below illustrates the methods we use to identify potential hazards at out construction site. The most common hazards in any construction site include slips, trips and falls. These may cause both minor and severe injuries. Slips are common on wet surfaces while falls and trips can occur at any stage of construction. Lifting crane is a commonly used for lifting building material like bricks, cement, sand and other material. However, there is a risk that the items may fall which can cause injuries among the employees. Answer: Standard formats for identifying and record hazards on site are mainly used for presenting a solid basis upon which all hazards can be measured, interpreted as well as addressed. Our company has its own standard form of identifying and recording hazards. We mainly use this standard form to get feedback from the employees and supervisors. It provides all possible and probable hazards so safety supervisors do not need to think a lot during questioning. He just needs to follow the standard form. Another very important use of the standard form is to compile data. If we don’t have any standard form to identify hazard, collected data will be a mess. Finding out data from that mess will be very hard. By using the standard form, we can compile the data as our requirement. We just need to set the standard form in the desired format. By using standard form to identify and record hazards, we actually make this data

Strategic Evaluation of Apple Inc Essay Example | Topics and Well Written Essays - 2000 words

Strategic Evaluation of Apple Inc - Essay Example The annual revenue of Apple for the fiscal year of 2015 is $233 till September (Apple, 2015). Apple Inc. is found to provide high level brand products. It offers the most valuable brands to its customers. The organization offers the best personal experience of computing to the students, inventive proficient, educationist and clients across the world through its inventive hardware (De Wit and Meyer, 2010). It is a perpendicularly incorporated organisation that supplies and industrializes a wide range of software, hardware as well as many operating systems that are innovative. Apple followed this strategy to sustain the company’s profit level with a pledge that they would not lose their margins and growth of profits by investing in somewhere else. The main reason behind the adoption of this strategy is to ensure that they look up to all the significant segments of the company by investing mainly on research and development (R&D). However, there are other strategies as well that Apple Inc can adopt for its future growth (Ocasio and Joseph, 2008). This may include marketi ng and advertising. The paper thus focuses on the strategies of Apple Inc. and evaluates them. It also suggests a potential alternative strategy that the organization can adopt for its marketing purpose. The figure below shows the advertising budget of Apple Inc. It can be seen from the table that the budget of Apple Inc is 1.8 billion$ in the year 2015, almost a double from that of the year 2011. Though the company’s advertising budget is not largest among its competitors, but the organisation uses it most effectively. Recently, Apple integrated with the market of mobile phone for a new model of iPhone. According to Mintel (2015), Apple Inc. is a ‘multimedia download market’. This is because, the Company is able to transfer anything in the form of copy from the internet to portable devices, personal computers etc.

Compare the role of France and the United States in the Rwandan Essay

Compare the role of France and the United States in the Rwandan genocide and account for the differences you find - Essay Example In the year 1990, the Tutsi decided to strike back and the Rwandese Patriotic Front was formed, comprised of Tutsi refugees who launched attacks from Uganda. A cease fire was arranged through the intervention of the United Nations Observer Mission Uganda-Rwanda, and the terms agreed to were intended to improve ethnic participation and power sharing, allow refugees to return to their homes and create a multi party state (Gourevitch, 1999). However, the Hutus did not want to share power and commenced a media campaign via the radio station RTML, to mobilize ordinary Hutus against Tutsis, resulting in the eruption of genocidal activity. The Presidents of both Rwanda and Burundi were killed on April 6, 1994, and that night a series of mass murders resulted, with the Belgian peacekeeping forces helpless to intervene in the crisis due to their role as peace keepers.(Gourevitch, 1999). Ten Belgian soldiers who were assigned to protect the Hutu Prime Minister were murdered, and one week after the conflict erupted, Belgium withdrew all its troops. On 6th April, the large scale killing of Tutsis commenced and resulted in almost 800,000 people being killed over the short span of a few days, while the world looked on and did nothing. In summing up the reasons for the Rwandan genocide, Eltringham states that some view it as the result of â€Å"ethnic hatred†, others as a result of â€Å"bad politics and power struggle†, while yet others view it as the â€Å"direct outcome of colonial and neo imperialist manipulations†, and â€Å"economic frustrations†, but the truth may be that all these elements combined to play a role in the crisis. (Eltringham, 2004:xv). The occurrence of the genocide is a horrific event in recent human history, where thousands of innocent people died while the world stood by and did nothing. The United States is implicated for its role in the Rwanda genocide mostly through its

Management Information System Essay Example for Free

Management Information System Essay Question 1 : In the 21st century, information technology has emerged as the fundamental technology of business. Explain how it has helped business and state examples of real time situation which you have read about of experienced. Decision Support, Problem Analysis and Overall Control Business managers often need to make decisions that can affect the business fortunes one way or other. For example, a company with sales outlets or distributors spread over a wide geographic area might want to optimize the logistical operations of delivering merchandise to the outlets. The best solution might be affected by numerous factors such as demand patterns, availability of merchandise, distances involved and the option of using external carriers (who can find two way loads and might prove a lesser cost option over long distances) instead of own vehicles. While it might be possible to use complex mathematical formulas by hand to compute the best solution, computers transform the whole process into a routine task of feeding certain information as input and obtaining suggestions for best solutions as output. The task can typically be done in a few minutes (instead of hours or even days) and it becomes possible to examine several alternatives before deciding upon one that seems most realistic. Identifying problems and analysing the factors that cause them also has been transformed by modern computer information systems. In a typical MIS environment, standard reports are generated in a routine manner comparing actual performance against original estimates. The software that generates the report can be instructed to highlight exceptions, i.e. significant variations between original estimates and actual performance. Managers will thus become aware of problem areas in the daily course of their work simply by looking at the reports they receive, without having to do detailed data collection and computations themselves. Identifying the factors responsible for the problem can also be routinized to some extent by using such tools as variance analysis. Variance analysis is an element of standard costing system that splits deviations from estimates (or standards) into causative factors such as increase in price of materials used, excessive usage of materials, unexpected machine downtimes, etc. With such a detailed report, managers can delve deeper into the problem factor, such as why there was excessive usage of materials. Control is also exercised through variance analysis. Budgets are prepared for all business operations by concerned managers working in a coordinated fashion. For example, estimated sales volumes will determine the levels of production; production levels will determine raw material purchases; and so on. With good information system management, it then becomes possible to generate timely reports comparing actual sales, production, raw material deliveries, etc against estimated levels. The reports will help managers to keep a watch on things and take corrective action quickly. For example, the production manager will become aware of falling sales (or rising sales) of particular products and can prepare to make adjustments in production schedules, and purchasing and inventory managers will become quickly aware of any mounting inventories of unused materials. MIS thus enhances the quality of communication all around and can significantly improve the effectiveness of operations control. Effective MIS Involves Humans and Computers Working together The major aspect to note is that MIS provides only the information; it is the responsibility of concerned managers to act on the information. It is the synergy between efficient, accurate and speedy equipment and humans with common sense, intelligence and judgment that really gives power to MIS. As a chartered accountant with business management qualifications and decades of exposure to business in senior to top level positions, Gopinathan helps small to medium businesses with new business start-up, business performance improvement and marketing. He uses structured business modelling techniques to help with all these, and has launched a business support website to provide the help in a convenient manner irrespective of geographical distances and boundaries. Significance Information technology has grown to permeate the business world, affecting how companies make and market their products, as well as how people communicate and accomplish their jobs in modern organizations. Specialized software shapes best-practices and industry standards, continually changing the face of business in almost every way. Information technology management includes many of the basic functions of management, such as staffing, organizing, budgeting and control, but it also has functions that are unique to IT, such as software development, change management, network planning and tech support. Generally, IT is used by organizations to support and compliment their business operations. The advantages brought about by having a dedicated IT department are too great for most organizations to pass up. Some organizations actually use IT as the centre of their business. Positive Impact on Business: First off, I.T. affects how businesses go about with their usual routine. For instance: the technology allows companies to go paperless, depending only on digital databases to store important data. Many pundits see this as a risk; isn’t digital data flimsy and unreliable, they ask. But the shift offers several benefits as well—including reduction in operational cost, since the business no longer has to buy or rent space or equipment just to store data. Information Technology also affects the accuracy of business operations. When a company uses a computerized accounting system instead of relying on a real live accountant, they eliminate (or, at the very least, significantly reduce) human error. And because such systems allow for faster operations, the company’s workers can concentrate on more pressing tasks. The impact of the Management Information System The impact of MIS on the functions is in its management. With a good MIS support, the management of marketing, finance, production and personnel becomes more efficient, the tracking and monitoring the functional targets becomes easy. The functional managers are informed about the progress, achievements and shortfalls in the activity and the targets. The manager is kept alert by providing certain information indicating the probable trends in the various aspects of business. This helps in forecasting and long-term perspective planning. The manager attention is brought to a situation which is exceptional in nature, inducing him to take an action or a decision in the matter. A disciplined information reporting system creates a structured database and a knowledge base for all the people in the organization. The information is available in such a form that it can be used straight away or by blending and analysis, saving the managers valuable time. The MIS creates another impact in the organization which relates to the understanding of the business itself. The MIS begins with the definition of a data entity and its attributes. It uses a dictionary of data, entity and attributes, respectively, designed for information generation in the organization. Since all the information systems use the dictionary, there is common understanding of terms and terminology in the organization bringing clarity in the communication and a similar understanding of an event in the organization. The MIS calls for a systemization of the business operations for an effective system design. This leads to streamlining of the operations which complicate the system design. It improves the administration of the business by bringing a discipline in its operations everybody is required to follow and use systems and procedures. This process brings a high degree of professionalism in the business operations. Since the goals and objective of the MIS are the products of business goals and objectives, it helps indirectly to pull the entire organization in one direction towards the corporate goals and objectives by providing the relevant information to the people in the organization. A well designed system with a focus on the manager makes an impact on the managerial efficiency. The fund of information motivates an enlightened manager to use a variety of tools of the management. It helps him to resort to such exercises as experimentation and modelling. The use of computers enables him to use the tools and techniques which are impossible to use manually. The ready-made packages make this task simpler. The impact is on the managerial ability to perform. It improv es the decision making ability considerably. Communications Technology Leveraging advances in communications technology is imperative to surviving in the modern business world. Advances in cellular phone technology have revolutionized the way businesspeople communicate with clients, employees, suppliers and strategic partners. The Internet has revolutionized the marketing function in addition to opening up a wide range of communication options. Modern smartphones are changing the game yet again with the introduction of new and innovative applications. A small business owner can now access a web-based customer relationship management service on a smartphone from anywhere in the world, for example, allowing him to obtain vital data about contacts before making calls. Accessibility By making communication more convenient, communication technology has helped to make communication more accessible, especially long-distance communication. Through various computer-mediated communication methodscommunication done through the use of a computer, such as email, instant messages, and social networking websitesyou can easily and instantly communicate with people in other cities, states and countries. This is vastly different from early forms of long-distance communication. Early forms of long-distance communication included the use of homing pigeons and/or runners to carry a message to its destination. How long a message would take before reaching its destination depended on the distance between the person sending the message and the person receiving the message. Mass Communication Organizations, like schools and businesses, use electronic communication to share information with a large number of people. Businesses can send mass emails to employees in order to inform workers about things like rule changes and important meetings. Many academic institutions use mass communication in order to maintain a well-informed campus. In case of an emergency, such as a spreading fire or presence of an armed assailant, mass communication can quickly inform people of the situation, giving enough notice to allow people to take the necessary actions to stay safe. Computer-mediated communication can be socially beneficial. For people who are socially awkward, computer-mediated communication such as online forums and chat rooms can help create a more fulfilling social life. For example, someone who fails at personal relationships because he speaks before thinking about the consequences has more control with Internet communication. He can read back his statements before posting, which will likely reduce the number of awkward moments the person creates. Communication technology offers other benefits, as well. Dating websites, for instance, can relieve some of the frustration involved with dating by allowing you to view the profiles of potential dates so you can determine who is the best match for you. This can save you both time and heartbreak. Considerations While information technology solutions can contribute to the success of your organization, there are a number of unique costs to consider. In addition to the cost of implementing an IT solution, you must employ highly educated and specialized workers to maintain, monitor, expand and repair your IT infrastructure. Question 4 : The role of hospital has changed from medical assistance to health care. What are the important information systems required to be considered while implementing front-end application development for hospital management? HOSPITAL INFORMATION SYSTEM (HIS) A hospital information system (HIS) is essentially a computer system that can manage all the information to allow health care providers to do their jobs effectively. These systems have been around since they were first introduced in the 1960s and have evolved with time and the modernization of healthcare facilities. The computers were not as fast in those days and they were not able to provide information in real time as they do today. The staff used them primarily for managing billing and hospital inventory. All this has changed now, and today hospital information systems include the integration of all clinical, financial and administrative applications. Modern HIS includes many applications addressing the needs of various departments in a hospital. They manage the data related to the clinic, finance department, laboratory, nursing, pharmacy and also the radiology and pathology departments. The hospitals that have switched to HIS have access to quick and reliable information including patients’ records illustrating details about their demographics, gender, age etc. By a simple click of the mouse they receive important data pertaining to hospital finance systems, diet of patients, and even the distribution of medications. With this information they can monitor drug usage in the facility and improve its effectiveness. Many hospitals have as many as 200 disparate systems combined into their HIS. Hospital information systems have become very advanced and new innovations are continuously being introduced. But a HIS is useless if it confuses the hospital employees. The system must be user friendly and should include training by the vendors. A good HIS offers numerous benefits to a hospital including but not limited to the delivery of quality patient care and better financial management. The HIS should also be patient centric, medical staff centric, affordable and scalable. The technology changes quickly and if the system is not flexible it will not be able to accommodate hospital growth. COMPONENTS It can be composed of one or a few software components with specialty-specific extensions as well as of a large variety of sub-systems in medical specialties * Laboratory Information System (LIS) * Radiology Information System (RIS) * Clinical Information System (CIS) * Nursing Information Systems (NIS) * Pharmacy Information System (PIS) SOFTWARE COMPONENT Software Component is a system element offering a predefined service or event, and able to communicate with other components. It should be : * Multiple-use * Non-context-specific * Compostable with other components (inter relationship with other components) * Encapsulated i.e., non-investigable through its interfaces * A unit of independent deployment and versioning Laboratory Information System (LIS) Laboratory Information System (LIS) is a software based laboratory and information management system that offers a set of key features that support a modern laboratorys operations. Those key features include but are not limited to workflow and data tracking support, flexible architecture, and smart data exchange interfaces, which fully support its use in regulated environments. The features and uses of a LIMS have evolved over the years from simple sample tracking to an enterprise resource planning tool that manages multiple aspects of laboratory informatics. Due to the rapid pace at which laboratories and their data management needs shift, the definition of LIMS has become somewhat controversial. As the needs of the modern laboratory vary widely from lab to lab, what is needed from a laboratory information management system also shifts. The end result: the definition of a LIMS will shift based on who you ask and what their vision of the modern lab. Radiology Information System (RIS) A radiology information system (RIS) is a networked software suite for managing medical imagery and associated data. An RIS is especially useful for managing radiological records and associated data in a multiple locations and is often used in conjunction with a picture archiving and communication system (PACS) to manage work flow and billing. An RIS has several basic functions: Patient management * An RIS can track a patient’s entire workflow within the radiology department; images and reports can be added to and retrieved from electronic medical records (EMRs) and viewed by authorized radiology staff. Scheduling * Appointments can be made for both in- and out-patients with specific radiology staff. Patient tracking * A patient’s entire radiology history can be tracked from admission to discharge. The history can be coordinated with past, present and future appointments. Results reporting * An RIS can generate statistical reports for a single patient, group of patients or particular procedure. Film tracking * An RIS can track individual films and their associate data. Billing * An RIS facilitates detailed financial record-keeping, electronic payments and automated claims submission. Clinical Information System (CIS) Clinical Information System is a collection of various information technology applications that provides a centralized repository of information related to patient care across distributed locations. This repository represents the patients history of illnesses and interactions with providers by encoding knowledge capable of helping clinicians decide about the patients condition, treatment options, and wellness activities. The repository also encodes the status of decisions, actions underway for those decisions, and relevant information that can help in performing those actions. The database could also hold other information about the patient, including genetic, environmental, and social contexts. Features : * access the medical literature * ask clinical or administrative questions of aggregates of patient data, * receive automatic warnings or suggestions when the patients data satisfy certain logical rules * receive critiques when proposing therapies or ordering diagnostic tests, * access guidelines for standards of care * analyse trade-offs and the likelihood of alternative outcomes (decision analysis) * receive lists of differential diagnoses Nursing Information System (NIS) Nursing information systems is a type of health care management system. It helps nurses use their nursing skills and computer knowledge within a health care environment. A nursing information system has different features and benefits. Features Nurses can self-schedule work hours based on their work shift and departmental needs. Staff nurse managers or nursing administrators can review each nurses schedule and make approvals. Another nursing information system feature includes documenting patient care plans. Benefits One nursing information system benefit includes saving time. For instance, nursing managers can confirm a nurses work availability without contacting each nurse. Nurses can review a patients treatment plan when working outside the office, such as a home care nurse. Pharmacy Information System (PIS) Pharmacy information systems (PIS) are complex computer systems that have been designed to meet the needs of a pharmacy department. Through the use of such systems, pharmacists can supervise and have inputs on how medication is used in a hospital. Some of the activities which Pharmacy Information Systems have been employed in pharmacy departments include: Clinical Screening The Pharmacy Information System can assist in patient care by the monitoring of drug interactions, drug allergies and other possible medication-related complications. When a prescription order is entered, the system can check to see if there are any interactions between two or more drugs taken by the patient simultaneously or with any typical food, any known allergies to the drug, and if the appropriate dosage has been given based on the patient’s age, weight and other physiologic factors. Alerts and flags come up when the system picks up any of these. Prescription Management The Pharmacy Information System can also be used to manage prescription for inpatients and/or outpatients. When prescription orders are received, the orders are matched to available pharmaceutical products and then dispensed accordingly depending on whether the patient is an inpatient or outpatient. It is possible to track all prescriptions passed through the system from who prescribed the drug, when it was prescribed to when it was dispensed. It is also possible to print out prescription labels and instructions on how medication should be taken based on the prescription. Inventory Management Pharmacies require a continuous inventory culture in order to ensure that drugs do not go out of stock. This is made even more difficult when there are multiple dispensing points. When don manually it is very difficult to maintain an accurate inventory. Pharmacy Information Systems aid inventory management by maintaining an internal inventory of all pharmaceutical products, providing alerts when the quantity of an item is below a set quantity and providing an electronic ordering system that recommends the ordering of the affected item and with the appropriate quantity from approved suppliers. Patient Drug Profiles These are patient profiles managed by the Pharmacy Information System and contain details of their current and past medications, known allergies and physiological parameters. These profiles are used for used for clinical screening anytime a prescription is ordered for the patient. Report Generation Most Pharmacy Information Systems can generate reports which range from determining medication usage patterns in the hospital to the cost of drugs purchased and /or dispensed. Interactivity with other systems It is important that Pharmacy Information Systems should be able to interact with other available systems such as the clinical information systems to receive prescription orders and financial information system for billing and charging.

Stakeholder Theory in Organisational Management

Stakeholder Theory in Organisational Management Matt Miller Questions for discussion: Is it unethical for a city employee to make recommendations based on his or her experience? There is a danger that this may be interpreted as bribery-inability to provide evidence of quid pro quo payments still leaves the question open and therefore there is no transparency-additionally, the experience of the individual may only be from an advisory and not consumer position-what qualifies the employee to make the recommendation? This could influence the consumer decision and is therefore inappropriate and unethical and possibly illegal. Would Garys actions have been acceptable if he had not engaged in a quid pro quo? It still brings the employees motives into question as outlined above-there is no transparency as to why Gary is making the recommendations and additionally, what qualifies Gary to make the recommendation? It is therefore still unacceptable. What action should Wendy take with Gary? With other department employees? In the absence of written documentation outlining the issue, Wendy would have to make the decision as to whether he should have been aware that his actions are unethical and possible illegal and act accordingly. That Gary actively solicited the firms, it is reasonable to assume he was aware that his actions were illicit and therefore despite specific written rules, it would be reasonable to subject Gary to a disciplinary hearing as per the departments policies and procedures. Is there anything the city manager might do to prohibit this type of behaviour? Update the Standard Operational Procedured and rules of business and ensure sign-off within the training and competency assessments of relevant personnel to ensure that they are aware of the rules and implications of failing to follow them. Ensure that the employees are aware that all document changes regarding policy have to be acknowledged to remove plausible deniability. Finally, it would be prudent to audit activities of all staff responsible for imparting this information to consumers, in order to ascertain if this is a single case or endemic among the culture of the office. What do you think? Stark (1997) outlines the issue quite well stating that contracting or procurement are prime examples where ethical codes are paramount. Public sector processes Government processes are lengthy in that they have to encourage transparency and impartiality. If efficiency was the sole rationale for judging, then it could become subjective and easy for the employee to act inappropriately. If however the key is impartiality, then it is easier to monitor and control as patterns of contract awarding would be evident. Stakeholder theory Stakeholder theory is a theory of organisational management in business ethics concerning ethics morals and values, coined by R Edward Freeman. A stakeholder approach identifies the stakeholders in the organisation and describes methods by which management can address all issues from the stakeholders. Traditionally, the shareholders are important and the companys primary goal is to put their needs first (shareholder theory). Stakeholder theory reworks this by including employees, customers suppliers competition, governmental bodies, unions etc. into the mix and stating that the company should be run not only for the benefit of shareholders but of stakeholders too The nature of what is a stakeholder is debatable with many reclassifications. The stakeholder theory incorporates both recourse and market based view. This is used to define the relevant stakeholders to each company and the conditions in which each group should be treated. According to Key (1999), the traditional model to describe companies is the economic model which employs both contract and agency theory to describe and predict the behaviour of the company. Stakeholder theory extends the relationship to encompass the company and its external environment have produced a stream of literature in the area of corporate social responsibility. According to Gomez (2006), Freeman described a stakeholder as any group or individual who can affect or is affected by the achievement of an organizations objectives. Kaler (2003) describes three different aspects to stakeholder theory; the descriptive aspect which serves to describe the nature and operation of organisations, the instrumental aspect which describes the instigation of stakeholder theory within the organisation, and the normative aspect wich provides definition of function and the ethical code that should be adopted concerning operations. Studies have shown that companies that embrace stakeholder theory, are more successful than their shareholder counterparts. Hack (2011) described protests in 2000 where activists pointed out that the Coca Cola company provided AIDS prevention, protection, testing and treatment of its employees in Africa, this was not extended to employees of its bolting affiliates. The Coca Cola Company encompassing stakeholder theory, visualised the effect on the supply chain if the affiliates employees were affected and rescinded the decision. Ultimately, Coca-Cola supplied AIDS services for the affiliates employees across Africa with each stakeholder group contributing to the payment. There are criticisms of the theory-Key (1999) stated that Stakeholder theory provided no adequate explanation of the firms behaviour within its environment. This was mirrored by Gomez (2006) who stated that there is a lack of clarity regarding stakeholder theory, as it does not sufficiently explain the intricacy of the relationships between a company and individuals, groups and other organizations from the same environment. References: Gomez, R. (2006). Stakeholder management in the local government decision-making area: evidences from a triangulation study with the English local government. Brazilian Administration Review. Retrieved February 19, 2017, from http://www.scielo.br/pdf/bar/v3n1/v3n1a05.pdf Hack, N. (2011). How deeply engaging stakeholders changes everything. Retrieved February 19, 2017, from http://www.forbes.com/sites/85broads/2011/05/03/how-deeply-engaging-stakeholders-changes-everything/#4e0b35801808 Kaler, J., (2003). Differentiating stakeholder theories. Journal of Business Ethics: JBE; Dordrecht 46.1 (Aug 2003): 71-83. Key, S., (1999). Toward a new theory of the firm: a critique of stakeholder theory Management Decision; London37.4 (1999): 317-328. Stark, A., (1997) Beyond quid pro quo: whats wrong with private gain from public office? The American Political Science Review. Vol. 91, No. 1 (Mar., 1997), pp. 108-120

The Legend of Pulau Ubin near Singapore :: Urban Legends Ghost Stories

The Legend of Pulau Ubin The story I chose to consider was about one of the small islands that surround Singapore, Pulau Ubin. This is a small island whose main industries are mining and tourism, including trails for biking and hiking. The island has an interesting past, and as a result it now has many legends and myths revolving around it. During the occupation of the Singapore by the Japanese, it was said to be where they had brought soldiers to be tortured. That is a significant reason why people believe it’s haunted. The person from whom I heard the story is one of the students who lives across the hall from me on the 7th floor in La Plata. His family comes from India, but he lived in many places since birth, one of them being Singapore, and now his family lives in New Jersey. Also, he is nineteen years old. I collected the story on the afternoon of October 14th, it was right after we had all finished classes. When I asked the storyteller if he knew any ghost stories or urban legends and myths, he first attempted to respond with, â€Å"Casper†, but I told him no I need real things you have heard. After that he jumped right into the story from Singapore about Pulau Ubin: Ok, when I lived in Singapore, its an island and there were all these surrounding islands, and one was Pulau Ubin. Like it’s not ghetto, but not with fancy resorts. People would go there for hiking and biking, stuff like that. Before, there used to be animals, like tigers, but now there aren’t any. So you would hear about every year, no every two years like you hear of a family disappearing while they went there for hiking, the whole family. They would send search parties and stuff out, and later they would find pieces of meat, like human meat. They’ve searched the island many times for any signs of animals, but they never found any. Pulau Ubin is the site of many supernatural activities from what I gathered, ranging from ghost sightings, to hunts for spiritual burial grounds and graves. Singapore is a place with a great deal of concentrated wealth. Along with this is a massive wealth gap, which often leads to many interesting beliefs and ideas. The way the person I interviewed, told the story with such seriousness that I could tell he believed it.

HIV Essay -- Health, Diseases, AIDS

The HIV virus is a complex mix of various epidemics within several countries and regions of the world. It is unquestionably the most crucial public-health crisis of our time. Research has extended our understanding of how the virus reproduces, controls, and hides in a contaminated person. Even though our perception of pathogenesis and transmission of the virus has become more refined and prevention options have lengthened, a cure or protective vaccine remains intangible. In 1981, The New York Times published a detailed article about an outbreak of an unusual form of cancer among gay men in New York and California. It was primarily referred to as the â€Å"gay cancer†, but medically known as Kaposi Sarcoma. Around the same time, emergency rooms in New York City began to receive a large number of apparently healthy young men who presented with fevers, flu like symptoms, and a pneumonia called Pneumocystis. About a year later, the Centers for Disease Control (CDC) linked the i llness to blood and gave it the term Acquired Immune Deficiency Syndrome (AIDS). In that first year over 1,600 cases were diagnosed with close to 700 deaths (3). HIV is a lentivirus, and like all viruses of this kind, it attacks the immune system. Lentiviruses are in turn part of a bigger group of viruses known as retroviruses. The name 'lentivirus' literally means 'slow virus' because they take such a long time to create any unfavorable effects in the body. They have been found in plenty of different animals, including cats, sheep, horses and cattle. However, the most appealing lentivirus in terms of the investigation into the origins of HIV is the Simian Immunodeficiency Virus (SIV) that affects monkeys, which is believed to be at least 32,000 years old(7). Sc... ...ments from the national level down to the community level to put into action immediate prevention programs based upon education, behavioral modification, and treatment of those infected with HIV. No vaccine has proved successful in preventing HIV. So the epidemic continues to spread, mainly among underprivileged and marginalized populations: the poor, people of color, people in prison, injection drug users, and men who have sex with men. Many do not understand they are infected and innocently transmit the virus to others. Unawareness, prejudice, and lack of access to healthcare is fueling the outbreak. Therefore, health professionals have a critical role in screening, testing, and educating patients, families, and communities. Health professionals can also teach by example, through offering nonjudgmental, sympathetic care to those affected by this deadly virus.

file vaults :: essays research papers

File Vault Help This software is free to use. In a recent article in Defense News (Vol 12 No 31) Aug 4-10, 1997 William Crowell, National Security Agency deputy director said "If a product of 64-bit strength were used by a military org... it would take 6,000 to 7,000 years to recover just one message." 1. File Vault - 64-bit (8 bytes) block encryption algorithm variable length key up to 448 bits File Vault - Places a number of user selected files in a single self extracting / self decrypting executable file called a File Vault. A File Vault can be sent easily to anyone over the internet and only accessed with your password. The recipient of a File Vault does not have to have any special software installed to decrypt or access a file vault. Each File Vault is totally self contained. This makes for easy attaching, receiving and general use. File Vault allows you to open the vault, access the files, then close the vault which performs a secure wipe of the files from the disk surface. In an encrypted file vault, filename information is encrypted too, so if someone examines the vault with a disk editor, no information on contents is available other than the optional description line entered during creation. Great for "Your Eyes Only" files... The encryption algorithm is the highly regarded BLOWFISH by Bruce Schneier, world renowned Cryptographer. See VGP information below for more detail. File Vault is available at... www.alcuf.ca/fv - - - - A word on compression: When you use Winzip or other compression utilities from Windows, they often will create temporary files that can reside on the users system which are complete duplicate files, or parts of files that you would rather be fully secured. Therefore, rather than zipping files and containing them in a vault, build a vault first which securly containes your files, and then create the zip (or other archive) file. That way any temporary stuff created by the archiver will be encrypted and remain secure. - - - - 2. Other free utilities included with File Vault --------------------------------------------- The following utilities are stand alone utilities that reside on your File Vault directory. These can be moved or deleted as you wish. DISKWIPE.EXE (and diskinfo.dll) - this utility is used to securly remove deleted information from a hard drive to prevent undeleting. Let's say you have a bunch of stuff you just deleted, and need to make sure nothing that was on the system can be undeleted and accessed again. This utility creates a file the size of the free remaining space on your drive and fills it with space, then deletes it.

Corporate Philanthropy Essay

Introduction In an increasingly competitive global environment, businesses are challenged with demands for profitability and responsibility. To create value for all stakeholders, corporate leaders meet these demands with integrated strategic philanthropic programs. More and more companies encourage and embrace greater collaboration and cooperation between corporations and communities. I. The competitive advantage of corporate philanthropy In this first part, we will demonstrate that usually businesses that choose to employ corporate giving attitude benefit in many different ways from their actions. * First, these businesses could increase their reputation amongst the general public, and also begin to attract new consumers to their business as well. * Secondly, businesses that choose to help out their communities could increase their employee retention rates significantly as well. Happy employees will increase their productivity levels. * Thirdly, when companies opt to engage in this giving activity their shareholders begin to build a level of confidence in the business. TRANSITION: In addition to customers’ behavior vis-à  -vis different philanthropy programs or CSR in general, it was also been proved that philanthropy inside a company increases the employees’ motivation and thus their commitment and productivity A. Corporate philanthropy boosts employee morale One of the most important components of corporate philanthropy is to provide avenues/means for employees to be personally involved in a company’s commitment to social responsibility. It is widely understood that supporting local causes is a good way for a business to develop a positive image and reinforce its relationships with customers. In the process, it can also boost morale among employees. * According to experts employees who have a favorable impression of their company’s philanthropic program are four times more likely to be truly loyal employees than those who do not, and are five times more likely to remain with their employer. * They concluded that philanthropy is definitely a factor in how employees evaluate their employers. In all, employees whose companies participate in good corporate social responsibility and philanthropy reported feelings of pride in their workplace, a sense of belonging as part of a family, and admiration for the good deeds their compan y accomplished. * Corporate philanthropy programs also present many opportunities for team building that would not normally occur during a typical day in the office. Employees are able to partner together and work in team environments outside of their direct work groups. People from different departments or offices, who typically wouldn’t see each other during a workday, can serve a meal, volunteer in a classroom or help build a home, side-by-side. This promotes a greater sense of camaraderie. Concretely, to encourage employees participation in corporate philanthropy, experts advices businesses to implement some practices: – Involve employees in community outreach decisions: many companies create committees to make decisions about contributions or company volunteer activities; – Start a matching gifts program: this allows your company to add to employees’ donations designated for nonprofit organizations. It can encourage charitable giving while showing appreciation for em ployees. – Encourage volunteerism. Many people want to volunteer, but can’t find time in their lives to do it. Participating in employer-sponsored programs allows employees the opportunity to volunteer.. Some businesses provide paid time off for employees to devote time to a nonprofit, while others structure an annual company-sponsored employee volunteer day or series of ongoing events. B. Corporate philanthropy builds shareholder value According to the Harvard Business case on coporate philanthrophy, Professor Friedman said that business executives who speak of the social responsibilities of corporations are â€Å"preaching pure and unadulterated socialism.† He claimed that corporate executives must have only one objective- to make money as much money as possible-and that spending corporate funds to promote social goals detracts from the bottom line. However, according to William C. Steere, Jr, Chairman of the Board Emeritus Pfizer Inc, corporate philanthropy also enhances shareholder value. Pfizer, Inc. is an American multinational pharmaceutical corporation headquartered in New York City. It is the world’s largest pharmaceutical company by revenues. Pfizer develops and produces medicines and vaccines.

Elements Of Property Offences In UK Essay

INTRODUCTION In most societies today, property offences have become prevalent in most courts of law. There have been cases of property offences here and there in most countries of the world. United Kingdom is not exceptional when it comes to the issue of property offences; therefore, in this seminar presentation a succinct or close examination of property offences in the United Kingdom shall be the focus of our discussion. This will prepare the young and potential layers in colleges for their impending mock law examination. Thus, this paper is a pathway to success in the area of criminal law, as it will broaden the horizon of students stressing in criminal law, particularly in the area property offences. AN OVERVIEW OF PROPERTY OFFENCES   Ã‚   There are wide varieties or kinds of property offences under both the common law and the statue law as initiated by the parliament. Understanding of what is term common law becomes imperative here; the common law is the law which has been built up by judges making decisions over centuries. We refer to the judges’ law as â€Å"precedents†, which it is offer called in most courts today. Like the case above, understanding of property offences; the main statue law passed by the parliament of New South Wales which deals with property offences is the crimes Act 1900, which has been amended by the parliament many times since it was enacted. Property offences thus involve extremely complicated relationships between the property itself, whose property it is and whether or not it is in someone’s possession, and what relationship or understanding there is between the accused and the victim about the property. It is therefore very important to take cursory examination of the various issues that can arise from property offences. This will provide enough insight and information to a better understanding of property offences. The most common offences are larceny, receiving and malicious damage, which shall be treated below. It is an offence under the Crime Act of 1900 in New South Wales to commit larceny. Thus the maximum penalty for such given by the statute is 5 years goal. The meaning or elements of the offence of larceny are governed by the common law, or judge-made law, which have built up over the years with judicial decisions. The elements of the offence of larceny are well established and have been summarized thus. A person must without the consent of the owner, fraudulently and without claim of right made in good faith, take and carry away, anything capable of being stolen, with intent at the time of such taking permanently to deprive the owner of that property. As shown here, each of these elements contain facts which would have to be proven beyond reasonable doubts by the prosecution for the offence to be proved in court. A typical example is that if a person walks into a shop and takes a bag of rice from and walks out intending to keep the bag of rice for himself or herself, and without any permission or right to do so, that person is guilty of larceny. Shop lifting is the most common form of larceny. However, if the facts are charged straightly, the prosecution cannot succeed. This means that if the person who took the bag of rice does not intend to permanently deprive the owner of the rice, then he does not commit larceny. If the bag of rice actually becomes to the person because he or she paid for it in the shop earlier that day and left it in the shop to be collected later, then there is no case of larceny because the person a claim of right and ownership. The variations on the facts are many and every case is haled depending on its own facts in the law court. ACTUS REUS AND MENS REA The actus reus-sometimes called the external element of a crime is a Latin term for the guilty act which, when proved beyond reasonable doubt in combination with the mens rea, i.e. the â€Å"guilty mind† produces criminal liability in common law-based on criminal law jurisdiction of Canada, Australia, New Zealand, England, Scotland, and the United States. According to Allen, Michael â€Å"In criminal law, mens rea—the Latin term for â€Å"guilty mind† is usually one of the necessary elements of crime. The standards common law test of criminal liability is usually expressed in Latin phrase; actus non facit reum nisi mens sit rea, which means that the act does not make a person guilty unless the mind is also guilty†. Thus in jurisdictions with due process, there must be an actus reus accompanied by some level of mens rea to constitute the crime with which the defendant is charged. In this sense, mens rea refers to the mental element of the offence that accompanied the actus reus. In some jurisdictions, the terms mens rea and actus reus have been superseded by alternative terminology. However, there are four general classes of mens rea which its words may vary from one state to another. These include (1) intention (2) knowledge (3) Recklessness (4) negligence. A GENERAL INTRODUCTION INTO THEFT BY THEFT ACT 1968, ROBBERY – S. 8(1) The Act 1960 (1968c. 60) is an act of the parliament of the United Kingdom, governing most of the general property offences in English law. On 15 January 2007, the Fraud Act 2006 came into force, repeating most of the offences f deception. Historically, the Theft Act 1960 resulted from the efforts of the Criminal Law Revision committee to reform the English law of Theft. The Larceny Act 1916 had codified the common law, including Larceny itself, but it remained a complex web of offences. The intention of the Theft Act 1968, was to replace the existing law of larceny and other deception related offences, by single enactment, creating a more coherent body of principles that would allow the law to evolve to meet a new salvations. The Act was assented to on July 26th, 1968. To understand Theft by Theft Act, the basic definition of theft itself becomes imperative. THEFT; DEFINITION In the criminal Law, theft (also known as stealing) is â€Å"the illegal taking of another persons property without that person’s freely-give consent. As a term, it is used as shorthand for all major crimes against property, encompassing offences such as burglary, embezzlement, larceny, looting, robbery, mugging, trespassing, shop lifting, intrusion, fraud (theft by deception) and sometimes criminal conversion†. Theft is offer considered to be synonymous with larceny. In this work, theft has replaced larceny. Therefore, someone who carries out an act o for makes career of theft known as a thief. Therefore, a person shall be guilty of theft if he dishonestly appropriate, property belonging to another with the intention of permanently depriving the other of it. DETAILS OF THEFT TO THEFT ACT – 1968 THEFT ACT 1968, AGGRAVATED BURGLARY. ROBBERY = P. A person is guilty of robbery if he steals, and immediately before or at the time of doing so, and in order to do so, he uses force on any person or puts or seeks to put any person in fear of being there and there subjected to force. This means in a clear and simple term that the victim of such robbery is subjected to either physical or mental torture. This is a strategy employ by the robber to accompany his / her mission. In this case, a typical example is relevant. Take for instance, Mr. Johnson and Alfred entered a hotel with a gun and shot to the air to intimidate the customers and the workers, collected monies and other valuables from them, on their way out of the hotel, they were caught by the alerted patrol team of the police, in this situation Alfred and Mr. Johnson are guilty of robbery. A person guilty of robbery or of an assaults with intent to rob, shall on conviction on indictment be liable to imprisonment for life. This should be the case of Alfred and Mr. Johnson exemplified above. BURGLARY A person is guilty of burglary if: He enters any building or part of a building as a trespasser, he steals or attempts to steal anything in the building or that part of tit or inflicts or attempts to inflict on any person therein any grievous bodily harm. The offences referred to in sub-section 1(a) above are offences of stealing anything in the building or part of a building in question, of inflicting on any person therein any grievous bodily harm or (raping any person therein, and of doing unlawful damage to the building or anything therein. iii.  Ã‚  Ã‚  Ã‚   A person guilty of burglary shall be on conviction on indictment be liable to imprisonment for a term not exceeding; Where the offence was committed in respect of a building or part of a building which is a dwelling fourteen years; In any other case, ten years. References in subsections (1) and (2) above to a building, and the reference in subsection (3) above to a building which is a dwelling, shall apply also to an inhabited vehicle or vessel, and shall apply to any such vehicle or vessel at times when the person having a habitation in it is not there as well as at times when he is. A good example of a person who seems to be guilty of burglary is established thus; Mr. Ali broke into Mr. John’s room, while he is away in Germany, on leaving, the security caught him, and dragged him to the court; John Mr. Ali’s action, he is guilty of burglary and is liable to face the charges and all the penalties. OBTAINING PROPERTY BY DECEPTION. S. 15    Any property acquire without the consent of the own through any form of dubious means is said to be a crime. Take for instance, it a vehicle is taken with the consent of the owner, it is said to be legal, however when consent if ignored, it is then said to be deception. Another good example is when one put up a force identity to hire a car. This overlaps with the 15 offences of obtaining property or services by deception. Taking by force may be robbery when defendant did not intend the victim to recover the car at all or so seriously damaged that it amounts to theft. It the evidence is insufficient for theft, the alternative charges are aggravated vehicle taking or blackmailing under S21. â€Å"Note that S12 (7) protects the interest of people hiring or buying under a hire purchase agreement deeming them to be the owner for the purposes of S12†. http.//en/wikipedia.org/wiki/IWOCH/ without the consent of the owner. AVERSION OF LIABILITY BY DECEPTION UNDER S.2 – D THEFT ACT 1979 Forgery is the process of making or adapting objects or documents 9see false document), with the intent to deceive. The similar crime of fraud is the crime of deceiving another including through the use of objects obtaining through forgery. Copies, studios replies, and reproductions are not considered forgeries, though they may later become forgeries through knowing and willful misattributions. In the 16th century imitators of Albrecht Durer’s style of print making improved the market for their own prints by signing them â€Å"AD†, making them forgeries. In the 20th century the art market made forgeries highly profitable. There are widespread forgeries of especially valued artists, such as drawings meant to be by Picasso, Nee, and matisse. This usage of â€Å"forgery† does not derive from metal work done at â€Å"forge†, but it has a parallel history. A sense of â€Å"to counterfeit† is already in the Anglo-French verb forger â€Å"falsify†. Forgery is one of the techniques of fraud, including identity theft. Forgery is one of the threats that have to be addressed by security engineering. A forgery is essentially concerned with a produced or altered object. Where the prime concern of forgery is less focused on the object itself – what it is worth or what it proves† – than on a tacit statement of criticism that is revealed by reactions the object provokes in others, then the larger process is a hoax. In a hoax, a rumor or a genuine object â€Å"planted† in a concocted situation, may substitute for a gorged physical object. OBTAINING A MONEY TRANSFER THROUGH DECEPTION Obtaining a money transfer by deception (1) alter section 15 of the (1968 c. 60) theft Act 1968 insert – â€Å"is a obtaining a money transfer by deception A person is guilty of an offence if by any deception he dishonestly obtains a money transfer for himself or another. A money transfer occurs when – a debit is made to one account a credit is made to another account the credit results from debit results from the credit References to a credit and to a debit are to a credit of an amount of money and to a debit of an amount of money. It is immaterial (in particular) – whether the amount credited is the same as the amount debited whether the money transfer is effected on presentment of cheque or by another method whether any delay occurs in the process by which the money transfer effected. Whether any intermediate credits or debits are made in the course of the money transfer. Whether either of the accounts is overdrawn before or after the money transfer is affect. A person guilty of an offence under this section shall be liable in conviction on indictment to imprisonment for a term not exceeding tem years. 15 B section 15A: supplementary (1) the following provisions have effect for the interpretation of section 15A of this Act. â€Å"Deception† has the same meaning as in section 15 of this Act. â€Å"Account means an account kept with – a bank or a person carrying on a business which falls within subsection (4) below A business falls within subsection if – in the curse of the business money received by way of deposit is lent to others; or any other activity of the business is financed wholly or to any material extent, out of the capital of r the interest on money received by way of deposit. For the purpose of subsection (4) above – all the activities which a person carries on by way of business shall be regarded as a single business carried on by him; and â€Å"money† includes money expressed in a currency other then sterling in the European currency unit (as defined in council regulation N. 3320/94/EC or any community instrument replacing it†. Nothing in this section has effect in relation to anything done before the day on which this act is passed. Dishonesty retaining a wrongful credit (1) after section 24 of the theft Act 1968 insert – 24 a dishonestly retaining a wrongful credit (1) A person is guilty of an offence if – a wrongful credit has been made to an account kept by him or in respect of which he has any right or interest. He knows or believes that the credit is wrongful; and he dishonestly fails to take such steps as are reasonable in the circumstances to secure that the credit is cancelled. References to a credit are to a credit of an amount of money. A credit to an account is also wrongful if it is the credit side of money transfer obtained contrary to section 15A of this Act; The few sited examples should do as they have clearly established the meaning of deception in the case of money transfer. Conclusively thus, this piece of work is a pathway to a great success in the area of criminal law in relation to students who are preparing for their mock examination. In this regards, the student of criminal law, at the end this seminar paper presentation will be sure that they won’t be ridiculed by any kind of question that might likely confront them. Thus, this paper is a total and holistic review of Theft by Theft Act of 1968 under the U.K criminal law. The paper thus is an eye opener to the students as many thing, would become quite clear to them. REFERENCES Allen Michael (2005) Criminal Law. Oxford. Oxford University Press. //en.wikipedia.org/wiki/TWOC without the content of the owner.

ICRC as an international organization Essay

I. Introduction The International Committee of the Red Cross (ICRC) is a private humanitarian institution based in Geneva, Switzerland. It is granted a unique role, according to International Humanitarian Law (IHL) as codified by the Geneva Conventions as well as customary international law, to protect the victims of international and internal armed conflicts. These victims include war wounded, prisoners, refugees, civilians and hors de combat. The unique relationship with IHL begins with its creation as a response to an increasing need to provide for care for those caught in the cruelties of war. As an actor in the field of IHL it is also responsible for crafting many of IHL’s norms. In sum, the ICRC is an independent neutral organization ensuring humanitarian protection and assistance for victims of war and armed violence. It has a permanent mandate under international law to take impartial action for prisoners, the wounded and ill, and civilians afflicted by conflict. Based in Geneva Switzerland , the ICRC has bases in 80 countries and has a total of more than 12,000 staff. In situations of conflict, the ICRC coordinates the response by National Red Cross and Red Crescent societies and their International Federation. The ICRC is THE origin of INTERNATIONAL HUMANITARIAN LAW, notably the Geneva Conventions. The Red Cross is that rare entity in international relations, a non-governmental sovereign body that is universally respected, crossing borders or battle lines with unusual ease, and possessed of the integrity to solicit funds from public and private entities alike. Willingly or not, hostile parties permit delegations to visit prisoners of war or incarcerated terrorists, attend to refugees (e. g. victims of the 2004 Indian Ocean tsunami), protect targets of impending genocide, all while working side by side with local medical and police authorities. In legal terms, the ICRC is specifically acknowledged under International Humanitarian Law as a controlling authority by which is meant â€Å"The power of an organized assemblage of persons to manage, direct, superintend, restrict, and regulate itself.. † outside the ambit of sovereign governments. The latest such affirmation is the Geneva Convention of 1949. In recognition of its non-partisan and cross-border involvements, the ICRC receives special privileges and legal immunities enshrined in the laws of every country that hosts a national chapter. Where multilateral bodies are concerned, international jurisprudence also leans toward many privileges and legal immunities for the ICRC. For example, ICRC delegates who have witnessed abuse and human rights violations in prisons and â€Å"on the ground† are exempted from taking the witness stand in international tribunals. The ICRC may have the characteristics of an international non-governmental organization (NGO) but it was not always so. At the start, membership in the Geneva headquarters was limited to Swiss nationals. As global presence became a fact of life, membership naturally opened up. Nonetheless, the fact is that the Red Cross straddles national borders without benefit of treaty or host government subsidy. Under Swiss law, the ICRC is defined as a private association that, under the terms of a 1993 agreement with the Swiss government, affords this charitable organization the sovereignty, immunity and rights of an embassy. These include the inviolability of Red Cross real property, funds, communications, information archives, and staff members. As well, ICRC personnel have the right to diplomatic-type passports, as well as the related rights of duty-free transfer of goods and services. The ICRC is completely autonomous in the matter of legally recognizing national red Cross or Red Crescent Societies and accepting them into its fold. On admission, a national society gains full standing in the International Federation of Red Cross and Red Crescent Societies. The ICRC and the Federation both work in partnership with the national societies when it comes to marshalling supplemental human, material, and financial resources, and organizing on-site logistics in international missions. By virtue of the 1997 Seville Agreement, the ICRC is the lead Red Cross agency in international conflicts while local chapters take the lead in non-war situations. National societies will be given the lead especially when a conflict is happening within their own country. The scale of its operations is exemplified by the fact that in 2005, the ICRC budget amounted to 970 million Swiss francs, broken down into 819. 7 million Swiss Francs for field work and another 152. 1 million Swiss francs for internal costs. Each year, every single franc has to be sourced from donation drives. In broad terms, the ICRC mounts Headquarters Appeal to cover its internal costs and the Emergency Appeal for individual missions. By country, Switzerland, the United States, the E. U. Australia, Canada, Japan and New Zealand contribute about 85% of the ICRC budget. Private gifts make up a puny 3% and the balance comes from the national Red Cross societies. [1] WWW. ICRC. org 2 Article 10 Convention (IV) relative to the Protection of Civilian Persons in Time of War. Geneva , 12 August 1949. available at http://www. icrc. org/IHL. nsf/WebART/380-600013? (Last accessed) 3 ICRC Commentaries on Convention (IV) relative to the Protection of Civilian Persons in Time of War. Geneva , 12 August 1949. p99 4 Additional Protocol no. I Geneva Convention of 1949. : THE HAND BOOK OF HUMANITARIAN LAW IN ARMED CONFLICTS 316 (Fleck Ed., 1995) 5 Additional Protocol I, art. 18: THE HAND BOOK OF HUMANITARIAN LAW IN ARMED CONFLICTS 316 (Fleck Ed. , 1995) 6 Rome Statute art. 8(2)(b)(vii); THE International Criminal Court: Elements OF Crimes and Rules of Procedure 110 (Lee ed, 2001); Schabas, An Introduction to The International Criminal Court 43-4 (2001) Asian Forum for Human Rights Development, Primer on the International Criminal Court 9 (2000) 7 David P Forsythe , The Humanitarians: The International Committee of the Red Cross, ( Cambridge , NY : Cambridge University Press, 2005), 233. References ________________________________________ [1] WWW. ICRC. org [2] Article 10 Convention (IV) relative to the Protection of Civilian Persons in Time of War. Geneva , 12 August 1949. available at http://www. icrc. org/IHL. nsf/WebART/380-600013 (Last accessed) [3] ICRC Commentaries on Convention (IV) relative to the Protection of Civilian Persons in Time of War. Geneva , 12 August 1949. p99 [4] Additional Protocol no. I Geneva Convention of 1949. : THE HAND BOOK OF HUMANITARIAN LAW IN ARMED CONFLICTS 316 (Fleck Ed. , 1995). [5] Additional Protocol I, art. 18: THE HAND BOOK OF HUMANITARIAN LAW IN ARMED CONFLICTS 316 (Fleck Ed. , 1995) [6] Rome Statute art. 8(2)(b)(vii); THE International Criminal Court: Elements OF Crimes and Rules of Procedure 110 (Lee ed, 2001); Schabas, An Introduction to The International Criminal Court 43-4 (2001) Asian Forum for Human Rights Development, Primer on the International Criminal Court 9 (2000) [7] David P Forsythe , The Humanitarians: The International Committee of the Red Cross, ( Cambridge , NY : Cambridge University Press, 2005), 233.

Srucial part of job Essay

And here the other job of the sales team will kick in because they have to go around to talk with the retail establishment, big and small, in the cities they are operating, which will require an extended travel as sometimes they have to cover the outskirts of the city as well as the outlying regions. There is a huge competition to get space in the crowded shelves of retailers that will have to be convinced that the product is worth their recommendation and meets all the legal requirements to be sold for the public, which is part of the job of the sales team to furnish proof and explanation. This is also a very crucial part of their job, although at times it could be done through the distributors. However, the smaller retailers that are not chain stores might have to be approached individually or it might be the job of the distributors to convince them to carry the new product that should attract many buyers because of what it is offering, which is not only unique but functional foods are new even for the general food market that is catering for the adult buyers. After doing that, the particular brand depending on its popularity might start to sell itself, where distributors and retailers would want to put it in their stock and on their shelves because it is selling well, and when that point is reached the sales team could say their job is partially done, but they can still search for new locations and retailers in the same regions or in other regions. The conclusion is the baby food market is a highly regulated market and it is similar to the pharmaceutical market where manufacturers do not have a direct access to the buyers and users of their products, because of the sensitive nature of what is involved, which is the life of young children whose growth could be harmed irreversibly if they are not given what they exactly need for their normal growth from the beginning. Even if there is no outright opposition to the existence of the breast milk substitutes, the authorities and other concerned groups would have preferred if mothers start using it between four and five months, but since that might not be possible because of the nature of the life of the mothers themselves who could be working outside of the home, which will result in their being time strapped, and instead of preparing food for their children at home it will be easier for them to pick the substitutes form the various stores and mix the feeding process with their own breast-feeding since it is proven to be vital for the children. Similarly, the existence of the breast milk substitutes will become handy for children whose mothers cannot breast-feed them for various reasons that were mentioned earlier, and in their case the breast milk substitute will come close to breast milk and they will grow up healthy as there are sources that are saying even if people simply wanted to believe that breast milk is better for the child and it will create some kind of bondage between mother and child, in reality the substitutes are proven scientifically to be as good as the breast milk if not better. Therefore, any company that is selling baby food, which has a global market of close to $21 billion a year will have to go over many hurdles to put the substitute on the hands of the mothers that will use it to feed their baby properly and everyone will be benefited at the end of the day. [10] REFERENCE 1. Nestle in Northern Europe. Retrieved from the Web on April 5, 2007. www. nestle. se/neobuilder/200108091943_6622_3b72cbb9544e1. html 2. Baby Food Business Assessment. Retrieved from the Web on April 5, 2007. www.researchandmarkets. com/reports/3492 3. Baby Food Industry Lobbies WHO. Retrieved from the Web on April 5, 2007. www. bmj. com/cji/content/full/321/7273/1411 4. The Ecologist. Retrieved from the Web on April 5, 2007. www. theecologist. org/archive_detail. asp? 5. International Code. Retrieved from the Web on April 5, 2007. www. ibfan. org/english/resource/who/fullcode. html 6. Nestles Market War. HighBeam Encyclopedia. Retrieved from the Web on April 5, 2007. www. encyclopedia. com/doc/1G1-131934511. html 7. Breast Feeding. Retrieved from the Web on April 5, 2007. www. geocities. com/HotSprings/spa/3156/code. htm 8. Health Workers and the Baby Food Industry. Retrieved from the Web on April 5, 2007. www. bmj. com/cji/content/full/312/7046/1556 9. Nestle Public Relation Machine Exposed. Retrieved from the Web on April 5, 2007. www. babymilkaction. org/boycott/prmachine. html 10. Health-Conscious-Drive-Baby-Food-Market-Growth. Retrieved from the Web on April 5, 2007. www. rncos. com/Press_Release/Health-Conscious-Drive-Baby-Food-Market-Growth-July. htmÃ'Ž